azolini Presents Z-Concept Store Design

Pazolini has introduced a retro-futuristic store concept in Russia’s cultural capital, St. Petersburg. The design was created by Japanese architect Takeda Katsuya, who combined the functionality of a traditional shoe store with an ultramodern raw space. Taking inspiration from the latest architectural trends, the boutique design uses the Pazolini company letter “Z”, a focal point of the brand logo, interwoven into the ceiling decoration and the graphics of the windows.

The center of the store is dedicated to the brand’s seasonal collections, located on an extended multi-level podium. The store is accented by soft lighting and natural materials including leather and wood in an alluring earth-tone color palette while the interior is completed by the addition of spherical copper dome lights, and backlit displays to create strong visual merchandising.

This summer,Pazolini will be opening the first in a chain of Pazolini Accessories stores at the Festival shopping centre in Moscow, which will offer exclusive collections of bags, wallets, belts and more.